This section outlines where ONTON stands in the broader event tooling and coordination infrastructure landscape — across both Web2 and Web3 competitors.
🌐 Web2 Market Context
| Platform | Focus | Limitations |
|---|---|---|
| Eventbrite | Public event hosting | No crypto support, no loyalty logic |
| Meetup | Social communities | Closed ecosystem, no portability |
| Telegram bots | Simple RSVP + chats | No proof-of-attendance or tracking |
ONTON solves these gaps by offering verified presence, reputation scoring, and on-chain rewards — without requiring users to leave Telegram.
🧠 Web3 Competitors (Infra + Tools)
| Project | Focus | Key Differences vs. ONTON |
|---|---|---|
| Guild.xyz | Role access based on assets | Not focused on events, not Telegram-native |
| Layer3 | Campaign quests + gamification | High-cost Web3 tooling, no SBT-based reputation |
| MintKudos | SBTs for recognition | No live event coordination or airdrop routing |
| Link3 | Web3 event listing | Not fully decentralized, focused on larger orgs |
ONTON is uniquely optimized for grassroots communities, Telegram-native access, and TON ecosystem alignment.
🌍 Total Addressable Market (TAM)
| Market | Estimated Size |
|---|---|
| Web3 active communities | ~10M+ users |
| Telegram daily active users | 900M+ globally |
| Decentralized Identity & SBTs | Emerging + high growth |
| Event + community tooling (B2B) | $3B+ annually |
Even a 0.1% capture of Telegram-native communities would give ONTON a powerful growth base.
🚀 Strategic Differentiation
- 🧾 Proof-based contributor history (SBTs)
- 🧮 On-chain Points system for reward tracking
- 🎫 NFT layer for loyalty + access
- 🔁 Built-in airdrop + token infrastructure
- 📲 Fully accessible via Telegram